Problem
Running an online store with thousands of products across multiple categories sounds exciting, until the support queries start flooding in.
Every day, Deodap's support team was drowning in questions: 'What's the warranty on this?' 'Does this come in other colors?' 'When will my order arrive?' 'Can I return this if it doesn't fit?' 'Is this product suitable for outdoor use?'
The same questions, asked hundreds of times. Different products, same concerns. And with a small team trying to cover everything from kitchen appliances to beauty products to electronics, response times were stretching from hours to sometimes a full day.
Customers weren't waiting. They were leaving. Cart abandonment was high, not because people didn't want the products, but because they couldn't get quick answers to simple questions.
Deodap didn't need more support staff. They needed a smarter way to handle support at scale.
Solution
Instead of hiring an army of support agents, Deodap deployed Helio AI as their first line of customer support.
Helio was trained on Deodap's complete product catalog, spanning health and personal care, home and kitchen, electronics, toys, jewelry, and more. It learned product specifications, shipping policies, return procedures, and every FAQ Deodap had ever answered.
When a customer landed on the site with a question, Helio was ready. 'What's the material of this product?' 'Does this work with 220V?' 'What's your return policy?' Helio answered instantly, accurately, and consistently, across all product categories.
For complex queries or issues requiring human judgment, Helio seamlessly handed off to the support team with full context, so customers never had to repeat themselves.
The result? Deodap's website went from having limited support hours to offering 24/7 instant assistance across their entire product range.
Results
The transformation was immediate and dramatic. Helio AI automated 90% of all customer support queries, handling everything from product specifications to shipping questions to return policies.
The support team, previously overwhelmed with repetitive questions, could now focus on the 10% of queries that actually needed human expertise, complex issues, special requests, and building deeper customer relationships.
But the impact went beyond just support efficiency. With instant answers available 24/7, conversion rates jumped by 42%. Customers who previously abandoned their carts due to unanswered questions were now completing purchases with confidence.
Response times dropped from hours to seconds. Customer satisfaction soared. And Deodap's small support team could finally breathe, knowing that every customer was getting instant help, regardless of the time of day or product category.
Why It Matters
For multi-category retailers like Deodap, the challenge isn't just about having products, it's about helping customers navigate those products with confidence.
Helio didn't just automate support, it scaled expertise. Every customer interaction became an opportunity to provide instant, accurate information across thousands of products, without requiring a massive support team.
The result? Deodap transformed from a store that struggled to answer questions to a platform that proactively helps customers make informed decisions, 24/7, across every product category.
Because in e-commerce, speed and accuracy in support isn't just nice to have, it's what separates browsers from buyers.
“Helio AI transformed our customer support from a bottleneck into a competitive advantage. We're now providing instant, accurate support 24/7 across all our product categories, and our conversion rates prove that customers notice the difference. It's like having a team of expert support agents who never sleep.”
— Support Team
Deodap
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