Cureayu Boosts Conversions by Installing a 24/7 Wellness Consultant

Every day and night, Cureayu's WhatsApp would explode. Not with orders, but with a lot of questions.

'Can I take this with thyroid meds?' 'Is this safe for PCOS?' 'My hair fall is getting worse, which product will get faster results?'

Thousands of visitors were reaching Cureayu's website every day. Thousands were reaching the product pages. And most of them were walking away without buying.

Not because they didn't want the products. But because they didn't have enough confidence.

Cureayu didn't have a traffic problem. They had a confidence and trust-building gap. That's where Helio stepped in.

Instead of adding another pop-up or chatbot, Cureayu let Helio sit inside their store, serving as a digital Ayurvedic consultant.

Helio was trained on: 100% of Cureayu's product catalogue, all ingredients and formulations, condition-based use cases (PCOS, thyroid, gut, hair fall, immunity), and every pre-purchase question Cureayu had ever answered on WhatsApp.

So when a customer landed on the site and thought: 'I don't know which one is right for me…' Helio was already waiting and ready to help!

Helio didn't just show products. It asked the right questions: What condition are you dealing with? What symptoms do you have? Are you on medication?

And then it did what no product page can do. It mapped their problem to the right Cureayu solution, instantly.

The website stopped being a catalogue and actually started serving its customers.

The moment Cureayu stopped forcing people to decide alone, everything changed.

Conversion rate grew 3 times. Not because Helio was pushy, but because it was reassuring.

Cart abandonment dropped by 40%. Because Helio closed the decision while the intent was still hot.

Helio handled a significant portion of all pre-purchase queries, and Cureayu's team finally got their evenings back.

25% higher average order value. Because when people understood how products fit their condition, they didn't buy the cheapest, they bought the right one.

Cureayu installed a shopping assistant, a brain inside their website. A brain that knows every product, understands intent, and never gets tired of explaining.

So when someone shows up scared, confused, or unsure, they don't leave, they buy with more confidence and trust.

Because in wellness, you don't win by shouting louder. You win by being the brand that understands its customers and wants to serve people, not just sell to them.

And Helio made Cureayu that brand.